Search Engine Optimization
“Search engine optimization (SEO) is the process of improving the ranking (visibility) of a website in search engines. The higher (or more frequently) a web site is displayed in a search engine list (like Google), the more visitors it is expected to receive. SEO considers how search engines work, what people search for, and which search terms (words) are typed.”  W3Schools, Web SEO.
What we do
We try to improve the presence, hits and ranking of your site on different search engines by focusing on your site’s content, navigation and overall web heuristics to make sure it accomodates the mechanics of the most popular search engines and making sure the content is visible to the relevant keywords and topics your target audience will be searching for.
We try to use best practices as well as international standards set out by the World Wide Web Consortium (W3C) and similar organisations in order to optimize your site’s search engine visibility and credibility.
This may involve changes to your site’s source code (HTML), changes to your page and file names, image names and link structures, page keywords and meta tags, site urls, social media presence and other technical areas such as sitemaps, search engine verification, site crawling and so on. All of these are described in the “Service Description” section of this document.
What we do NOT do
We will not make use of techniques, formally and currently known to exploit SEO in order to gain more hits to your site. This only causes sites to be blacklisted on search engines and hits to your site will eventually degrade.
We do not create a generic SEO blueprint for your site and copy that over to each page. While still treating each page as part of a larger entity (website), we look at what makes each page unique and try to make that stand out more when using a search engine.
We also make sure to follow guidelines set out by specific search engines, for example, we try to avoid the following techniques, as specified by Google as bad practice:
“ Automatically generated content Participating in link schemes Creating pages with little or no original content Cloaking Sneaky redirects Hidden text or links Doorway pages Scraped content Participating in affiliate programs without adding sufficient value Loading pages with irrelevant keywords Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware Abusing rich snippets markup Sending automated queries to Google
If your site violates one or more of these guidelines, then Google may take manual action against it. Once you have remedied the problem, you can submit your site for reconsideration.” - Google Developers Support.
While we would like to see your website rank first on the search results, we also need to inform you that SEO is not always a 100% guarantee and that the results can be manipulated and influenced by a multitude of factors such as Google AdWords, other websites with similar SEO strategies and campaigns or similar site content.
SEO is also a time based service, meaning that even though the service can be completed relatively fast, it can take time for a website to have higher rankings with a particular search engine. This is because a website needs to first “prove” to a search engine that it deserves higher rankings. Also, the ranking system each search engine uses is entirely based on their own set of rules and algorithms, which cannot be altered by anyone.
Taking all of this into account, we try our best to follow all the best practices to increase your site’s rankings and hits and overall appearance on search engines. Project Scope
The scope of this project is first providing the client with a solution and implementation proposal for the SEO (Search Engine Optimization) work needed for their website.
We do this by first providing the client with a service description, explaining what we focus on when implementing SEO as a service and thereafter, we make a proposal by looking at and evaluating the clients website and needs.
Based on the information gathered above, we then provide the client with a calculated quotation based on the amount of time and resources needed to perform the task at hand.
If you are interested in SEO for your website, please contact us.