Episode 1 - Content on your website

Gideon van der Merwe, Julian Labuschagne


In this episode, we talk about the importance of valuable content on your website. We discuss different types of content on different types of websites and share a few interesting stories and experiences that we have had with content online.

Many people claim that you should not have too much text on your website because nobody actually reads anymore. We debunk this theory and explain why all types of content is important, including text, images, video, audio and how this effects your search engine ranking and the future of content on your website.

In terms of online marketing, we look at how you should market your products or services to target an online audience in 2019. Customers trust you more if you provide them with meaningful information and this will increase your sales or customer engagement more than traditional marketing techniques. Is there any incentive for customers to return to your website ? What is the difference between spamming people or providing useful information ?

Listen to the episode for more insights on website content.


October 18, 2019